B2B Marketing
B2B Marketing B2B marketing is referred to as Business to Business marketing. It is established in 2004 and is responsible for selling products, service to other business, government and formal organized markets at national, and international markets or around the globe rather than the marketing of products and services to private retail consumers. It is more informational than business to consumer market. B2B market uses the internet to access to enhance its customers and suppliers to make an effective platform for doing business and to increase customer satisfaction. The model used by the B2B market to reach its customer is the same as it is used by the consumer market. Instead of using the traditional method for advertising, the B2B market used social media as an effective marketing tool. It uses Facebook, Google, LinkedIn. LinkedIn is a social network for B2B marketers, and it includes Executives from different fields to share their experience and ideas to facilitate those